Recently, Geely has made frequent moves in the Mexican market, achieving significant progress in its electrification strategy and market expansion. On June 14, Geely’s Xingyuan (Geely Geometry E) successfully secured an order for 1,100 units from a major local mobility client. The first batch of 80 Xingyuan vehicles has been shipped to Mexico and is expected to arrive at the Lazaro port in July for delivery, marking the start of Geely’s electrification and intelligent transformation in the Mexican market.

Previously, Geely had introduced six fuel-powered models in Mexico. The launch of Xingyuan represents a key step in accelerating its electrification strategy, demonstrating the company’s commitment to building a local EV ecosystem. Meanwhile, Geely has initiated a dealer network expansion plan, aiming to cover all 32 states in Mexico by the end of 2025, establishing a comprehensive marketing system combining “corporate fleet demonstration + retail channel penetration.”

On June 14-15, Geely organized a large-scale test-drive event in a premium shopping district of Monterrey, showcasing its full lineup of available models, with a focus on the EX5 (Geometry C) and Monjaro (Okavango). Four local dealerships participated, attracting nearly 800 visitors and securing 118 orders.

During the event, the Emgrand (Emgrand GL) received high praise for its refined interior, sleek design, and competitive pricing, emerging as the top-selling model. The Coolray (Binyue) won consumer favor with its agile handling and powerful performance, while the EX5 quickly gained attention and recognition, successfully securing orders—further proving its strong market appeal and competitive edge.

From June 7-8, Geely served as the official partner of the Adidas Splits long-distance running series in Mexico, showcasing its models to elevate brand awareness through immersive event experiences. The EX5 led the race as the pilot vehicle, while the Emgrand and Monjaro made synchronized appearances.

Notably, Geely collaborated with 16 prominent Mexican KOLs, including Fox Sports host Monica Arredondo and lifestyle influencer Fer Nava, to amplify its brand visibility and reputation in the local market. Leveraging strategies like Wish Order fulfillment, mall test drives, and sports marketing, Geely has woven a robust influence network in Mexico—spanning brand building and sales channels.

Transitioning from traditional fuel vehicles to innovative electrified products, Geely is deepening its integration into Mexico’s automotive ecosystem under the “Technology Geely” global identity, emerging as a key driver of the industry’s transformation.

Looking ahead, Geely will pivot on electrification and smart technologies, advancing from “product export” to “ecosystem leadership” through innovation and ecosystem development. This strategic leap will inject cutting-edge expertise and technological momentum into Latin America’s burgeoning NEV market.